The Company

Our Mission & Method

The mission of Bella Vita Events is simple:

“We believe in letting you be a guest at your own event, and to have a stress free, fun and quality controlled experience that is delivered seamlessly on budget, every time”.

Bella Vita Events, which means “beautiful life” events, is a full service event planning & visionary design studio.

We love to co-create with our clients, and believe that the “inspiration” is already inside of you … and we just need to help pull it out.

Through vision boards, color selections, location architecture, culture, personal style and budget, we combine all the pieces of the puzzle, to make one complete event story line, that is individual to the client’s personality.

Respecting that many of us have more vision, than budget, our trusted and developed strategic relationships with top quality vendors, is what makes us so valuable. Every event starts with a financial “blueprint,” and “I watch your bottom line, like it was my own”.

If you are looking to partner with a team of professionals who will have your back, to plan your next event, then read on to learn more about us…at Bella Vita Events.

Deborah James

OWNER, EVENT VISIONARY & PRODUCER

Passionate • Productive • Prudent

“I’ve been called two things by colleagues…a human stop-watch, which means everything runs on time… and a budget guru. I love numbers and timelines, and everything in between.”

Deborah is the creative visionary behind BVE’s acclaimed and award-winning design work. Through her trusted vendor collaborations, she has earned the respect as one of the industry’s leading event producers… “it’s one thing to create a great vision, but it needs to be executed… flawlessly.”

“It’s all about the client, I have planned hundreds of events, and I’m not interested in cookie cutting out another one. Our job is to make your event a reflection of you… and your unique style in a fun, fresh and on-budget way.”

Graduating from the University of Denver with a double BA in Communications and Musical Theatre, Deborah began her work in the bridal merchandising industry, catering, and then eventually moved to LA, where she continued her planning journey through NBC & Production, performing and eventually releasing two albums. She studied at the Kings Seminary of Theology, and finds that her biblical counseling classes come in handy with the pre-marital journey.

Deborah has an incredible eye for detail, endless patience, and has a calm serenity that makes her unique personality shine through. Her tireless energy will ensure that your vision becomes a reality, on your special day. She possesses a strong and fearless leadership, and is a quick problem solver. She approaches each event as a visionary, with the acute big picture ability of a director, the organization of a producer, and the broad skill set to manage a “team” with respect & precision.

Deborah resides in Westlake Village with her family and loves the high-energy lifestyle that she juggles between soccer mom & Bella Vita (beautiful life) Events on the weekends.

“I would consider it an honor to work with you, and would love to earn your trust. If you want to partner with a fun, highly motivated and detailed visionary, please read on to see the services that we offer, so we can create a Bella Vita Event with you. I look forward to hearing from you…”

FUN FACTS

Deborah James

LIFE QUOTE
“The meaning of life is to discover our gifts, the purpose of life is to give them away…” Pablo Picasso

Mindy Vainshtein

SENIOR EVENT SPECIALIST

Organized • Detailed • Approachable

Life is in the box… At least in an excel Spreadsheet…uniquely organized and always armed with a red pen to check the box.

In 2001 Mindy debuted her event skills starting with the Los Angeles City Parks and Recreation Department. Intrigue grew into experience, and before she knew it, she was camp Director.

Determined to make events her passion and occupation, Mindy graduated with a BS in recreation and tourism management from California State University, Northridge. Enthusiastic and ambitious, Mindy snatched up a coveted internship at Town & Country Event rentals where she learned everything from tents to table tops. Deborah witnessed her approachable and organized nature, and knew instinctively that she would be an amazing asset for the BV family.

Mindy’s ‘can do’ attitude, along with her keen organizational skills and ability to multitask with acute attention to detail, makes her the ideal combination for letting those around her feel like she’s got it all under control…the gift of patience and calm.

In 2014 she got married, and as a recent newlywed herself, she can deeply identify with many of her clients’ concerns. Now, as a new mom with her darling little Chloe and newest addition, Logan, she and her husband Daniel live in West Hills, where they continue their…”happily ever after”… life together.

FUN FACTS

Mindy Vainshtein

LIFE QUOTE
“Work hard… play harder”

Sara Gonzalez

MARKETING AND EVENTS SPECIALIST

Analytical • Proactive • Personable

Joining the Bella Vita Team in 2019, Sara brings with her an array of experiences that have laid the foundation for her blended role, serving as both our marketing administrator, as well as event specialist.

Attending the Fashion Institute of Design & Merchandising in Downtown Los Angles ignited a passion for the arts with a managerial approach.

Graduating in 2012 with a BS in Business Management and a minor in Visual Communications, Sara turned her internship at The Westlake Village Inn into a full-time position serving as their Catering Coordinator.

Eager to learn and grow both professionally and personally, Sara took a role as an Executive Assistant to a music and entertainment producer. While working in “Hollywood,” she learned quickly that thinking on your toes, as well as adaptability are key!

Transitioning from a Los-Angeles based position to a local career move landed her a chance to work her in a new type of role…and that was marketing for an architecture and interior design firm.

Armed with an eclectic resume of experiences, determination to succeed and an awesome support team cheering her on, Sara quickly realized marketing was a true passion for her.

When tasked with throwing a corporate event, Sara asked an event industry friend for a referral to “the best” planner in her area…which led her to Bella Vita Events!

Fate would have it that Sara hired the team at BV to throw an incredible branded event, which created the introduction. One year following the event, a few emails and a coffee date later, Sara joined the BV team!

FUN FACTS

Sara Gonzalez

LIFE QUOTE “What’s meant to be will always be.”

Monica Waltz

DAY-OF ASSOCIATE

Versatile • Systematic • Precise

Serving as an incredible extension to the Bella Vita team, Monica is our “queen of stationery,” specializing in all things paper and personalized!

Armed with double degrees, graduating from UCSB with a degree in English, as well as Woodbury University with a degree in Interior Architecture, Monica is a disciplined scholar. After graduating from UCSB, she took a marketing role and pursued her passion in the “corporate” world.

She was soon bitten by the design bug, which led her to pursue a career in design; taking her back to school, and laying the foundation for a successful 10 years working in interior design.

While designing her own invitations with the previous owner of Fla-de-Dahs, the opportunity to take over the custom stationery business was discussed…leaving the appointment, she knew she HAD to have the business, sparking a desire deep within her design soul!

5 dedicated years later, Monica is celebrating her achievements and all the amazing opportunities that come with being a business owner! From save the dates to the final touches of favors at your big event, she can design and produce it all.

For large orders of paper goods, it is not uncommon for Monica to devote 4-6 hours of organizing and displaying all her personalized products. For time efficiency, Monica often signs on to handle her product day-of.

When she is not designing, producing or perfecting the placement of paper, she is the proud “fur” mama to Macy and Piper, her 4-legged babies.

FUN FACTS

Monica Waltz

LIFE QUOTE “The two most important days in your life – the day you are born and the day you find out why.” – Mark Twain”